In today’s multimedia age, we see great photos everywhere. They are in magazines, billboards, newspapers, and online. Even on television, where my local weather anchor shows amazing sunset photos to start off her weather report. Good photography evokes emotion and makes us react to it. This is why choosing good photography is so important to a good website.
Amateur photos are usually not a good choice when building a website. Photos that aren’t taken professionally tend to lack the crispness and perspective of a professional photographer’s trained eye, and this reflects poorly on your business. It appears as though not a lot of effort went in to your site, and that can make the visitor question whether that same approach is taken towards your business and/or product. It can also reflect poorly on the content of the site, and if the images are poor, then the potential customer might not stick around long enough to find out what you have to say. Therefore, good photography is essential when putting a website together. In fact, one study on a website documented a 100% increase in signups for a product when they switched to professional photography on that page.
There are a couple of options when looking at adding imagery to your website: hiring a professional photographer who will come and take photos with some direction and guidance from you, or finding stock images from a website like iStockphoto.com. Both options will cost money, but they will be worth the investment. Your images need to help tell the story of your business and to communicate that you take your website and your business seriously. The internet is a visual media, and in this sense they judge their business with their eyes and it’s important that you make their visit a pleasurable one.